What’s Your Brand?
As an artist, it’s very important to figure out your brand. It doesn’t matter whether you’re a dancer, singer, actor (etc) everyone has a specific look and feel about them. Your brand is what people think about when they think of you. Are you a singer? What style of music? What kind of clothes do you wear? Is your hair a bright pink? Do you have any hobbies? There are tons of questions to ask when trying to find a brand that’s true to you. Some of you will immediately know what your brand is and others may need to figure that out. A great way to start determining your brand is to create a Pinterest board for your style. You can find clothes, shoes, hair styles and more that you are instantly drawn to and would like to wear. This will help you visualize your image and isolate your brand. Here is a look at my “Image Board”
As a dancer, everyone has a specific type of music they prefer to dance to. You may like dancing hip hop to rap music. Maybe you love contemporary to a slow beautiful ballad. As a dancer you naturally like one dance style more than the other, and that contributes to your brand. The same is true for singers and actors. Singers are drawn to a style of music. Try creating a playlist with songs you love and would like to sing. By doing this, you will find your taste in music which can help influence your brand. For actors, If you don’t already know what genre of movies/tv shows you would like to be cast in, creating a list of your favorite movies and shows will help you figure out what genre and character types you are most interested in playing. Your brand should represent your personality. You don’t need to fake anything about yourself, because if you do people will be able to tell it’s not authentic. If you really don’t know what you want your brand to be, try looking at some other artists. Find your inspiration, and your brand will follow.